About us

How is our story unique? Our business originates in a small town in North Dakota. Our slime journey began when my daughter Ruby started selling slime at her lemonade stands. When her slime was selling like hotcakes, it inspired me to get back into entrepreneurship, as I had previously owned a workout studio. I decided I wanted to create a website, so I could learn the ropes. My vision was to create a website, learn the ropes, then create another website for a new business, which I would figure out after learning the ropes. I sat down with my daughter Ruby, and we decided that I would make a slime website, as that is what she was obsessed with at the time. I thought, why not? I will create a website for the product I am actually selling once I figure out how to do that. Never in a million years did I think that slime would stick with me. But it did. I learned quickly that making slime videos with Ruby and working on the website were my most enjoyed hobbies during the 8-month-long winters. Slime became our happy place. A place for creativity and fun.